Are you a silent sufferer?
Inspired by 'silent sufferers', consumers who experience and accept discomfort as part of contact lens wear, Alcon, the global leader in eye care, introduces a new technology.
The Dailies Total 1 contact lenses offer consumers with a remarkable experience of comfort up to 16 hours with these lenses that are not only superior in breathability but also in lubricity.
We are proud to report that in our clinical studies, 9 out of 10 patients reported that Dailied Total 1 is so comfortable they didn't feel anything" - Sandeep Tewari, Alcon Malaysia's Country General Manager
The suppa touch
- PR Strategy
- Event Conceptualisation and Coordination
- Key Influencer Selection and Engagement
- Media Relations
- Media Monitoring
- Press Release
- Event attendance of 25 media persons
- 22 pieces of media coverage across online, broadcast and print titles
- Media coverage PR value more than RM300,000