FOUNDER & DIRECTOR
Graduating from the University of Auckland, NZ and armed with a passion for marketing, Eugenie is a multifaceted individual who is familiar with the many hats business owners need to wear.
"There's no point doing PR if it doesn't make sense right now," she says, and would be more than happy to share other marketing tactics that may be more effective, or help to conceptualise ideas, so there is a media worthy story you can leverage. Always with book in hand, or sharing an educationally inspiring video, she is continually learning and believes that effective communication inspires action.
A true people person who started chatting up strangers (to her parents horror) at the tender age of 5. Having worked both sides of the coin, she understands what a PR agency needs to deliver.
She leads a dynamic team she affectionately calls angels, and continues to build meaningful relationships with all whom she connects with.
Join us and dazzle into the future.
Connect on Linked-In | Speak to her at firstname.lastname@example.org
With over eight years of experience in regional media and communications, Sunita has serviced clients all across Asia, including Malaysia, Singapore, Hong Kong, Japan, India and more.
Malaysian born and raised, our Pink Vixen has a knack for communications, yoga and boxing. Always on the go, Sunita embodies the fierce independence of a modern woman.
Holding a Bachelor of Arts degree with honours in Accounting and Finance from the University of East London, UK, her passion for communications and writing drove her to establish a career in the PR industry after spending a few years in finance.
“Public relations is an arm of marketing. It’s about cultivating and delivering an organisation’s key messages to the right audience, while making the brand stand out amongst others by providing excellent and relevant content to be shared with the public via targeted media channels,” she believes.
Our Sugar Fairy, Gina Robinson has no qualms when it comes to devouring a cookie but that ferocity is also seen in her work. Unyielding and elegant, Gina graduated from Lim Kok Wing University of Creative Technology in collaboration with Curtin University, with a Bachelors in Mass Communications and has traversed a surprising number of landscapes. From marketing, retail, dance and even property Gina brings a fresh artistic flavour to her work and to our clients.
PR is about building relationships between people, Gina believes, and in turn whole-heartedly aims to cultivate that conversation between our clients and their audience, gluing them together like marshmallows in a smore.
Her title Sugar Fairy stems not only from her love of sugar and all things sweet but also reflects her fun, and approachable nature. Having been told once before that she ‘writes great emails’ Gina has grown into an effective communicator creating stories and unique angles in her pitches allowing her to express her creativity while centered in her objectives.
“PR and dance have a lot of similarities, choreographing movement, creating stories. You need to create something powerful that your audience will feel, understand and remember”
A hybrid between a creative and logical thinker, Gordon believes that supporting figures and research are essential in the implementation of a PR campaign but creative ideas are also a crucial in creating a memorable presentation.
Graduating from the School of Arts in Sunway University affiliated with Lancaster University, UK, Gordon has a background in Mass Communication specialising in Advertising Design.
Keeping abreast of market trends, Gordon analyses and studies them to pitch the best ideas to meet client expectations. His title Offbeat Comic stems from his unconventional way of thinking and infinitely entertaining personality.
His fun, loving and easily approachable nature have always been the spices that flavour the meal. Once part of a 24 piece Chinese Drum Team he will never miss a beat
"Alone, we can do so little; together, we can do so much.”
If there was one word to describe our Digital Alchemist, it would be curious. Constantly munching away at one book or another J-Han brings quick wit, humour and sometimes brownies to the table.
Graduating with a degree in Mass Communications from INTI International College Subang Jaya in collaboration with the University of Hertfordshire, J-Han has dabbled in almost all forms of media from film, design, broadcast radio , journalism and even event management.
Always a fan of bad puns and armed with an arsenal of skills, his title Digital Alchemist is derived from his passion to create and reshape anything, whether it may be turning a passing thought into a full campaign or moulding a clients message into one that is simple, concrete and most importantly, effective.
“PR is so multidimensional that it’s hard to truly wrap your head around it but that elusiveness coupled with its evolutionary nature is what makes it equally terrifying and amazing”
Born and raised in India’s Bollywood city, Mumbai, Nafisa Akil grew up surrounded by the many vistas and dynamics a bustling metropolitan city. A biotechnologist by profession, she started writing when pushed into the sudden role of an expat wife for a year overseas in South Korea.
She brings to the table a fresh perspective of ideas and angles to done-to-death PR pitches and campaigns, converting them into stories you wouldn’t mind narrating to your children in bed.
“For most organisations, PR is just about creating a press release.”
But having being on the other side of the table, she strongly believes that effective PR creates that missing link between what the market demands and what the audiences want to hear.
“It takes hours of observation, understanding, research and innumerable cups of coffee to come up with that one idea that adds a touch of luminosity to your campaign.”
A self-proclaimed bibliophile and wanderluster, you can find her in hipster cafes curled up with an interesting book or in front of a laptop looking up the best deals for her next dream vacation.
Kecil Kecil Cili Padi goes the Malay proverb, and our Petite Explorer Andrea Arul is exactly that. While she may be small in stature, Andrea’s opinions are heard loud and clear. Graduating from Monash University with a Bachelor in Business and Commerce, Andrea has a taste for adventure and craves for new ways businesses can engage their audiences.
Previously with an advertising agency and one of Malaysia’s largest e-hailing applications, Andrea’s title the “Petite Explorer” is derived from her love of discovery and resourcefulness when it comes to putting a campaign together.
“We’ve seen too many campaigns with the same exact template and there is so much more that we can explore and different ways we can nurture that relationship”
Always in Bangsar shopping, deep in a jungle, or lost in a book, Andrea believes that PR is a crucial tool in shaping public perception wether it may be of a company, personality and even ourselves.