Written by Louisa Liew
Being a broadcasting major, my friends were all downright confused when I told them what I’ve been up to. "Eh, Louisa, what are you doing in a PR firm?", they'd ask. Well, that's a good question. Having some free time on my hands before the next semester, I decided to step out of my comfort zone and venture into the world of PR. Two months into my internship and I realised -- the world of broadcasting and PR aren't all that different after all.
They both go through in-depth planning.
Picture this, a client comes to you asking how can they make their brand more prominent. This is where PR comes in handy. A PR campaign is commenced by forming impactful and memorable strategies. This is to ensure the key messages are conveyed to the right audience and the right media at the right time. Visual media and informative data on the brand will be vital for the planning of a PR campaign.
Filmmaking, on the other hand, is all about developing a unique and captivating storyline from the little things you see every day that inspire you. For instance, the lady from the coffee shop this morning with a box full of baseball caps or the guy you stood next to on the train who was sobbing uncontrollably could all be an inspiration for your next video.
It is vital now more than ever to produce engaging content as we're moving into a digital age where everyone has incredibly short attention spans.
They both rely on the execution as it is make-or-break.
After days and nights of planning, your PR campaign is finally good to go! What goes on throughout a PR campaign really varies from campaign to campaign. It highly depends on what the clients wants and needs. Writing press releases, conducting media training and planning events are just one of the many things that may occur throughout a campaign. Whether or not the brand gets media coverage highly depends on how successful the PR campaign is.
The production process can only begin once everything, such as scripts and shooting dates are secured. So what happens next? Part and parcel of filmmaking will include recording the footage, managing the logistics for the talents and crews, framing the shots and others. Having an overall smooth filming would lead to a good quality video.
They both have A LOT of paperwork.
Phew! That was one hectic campaign. Before you can close a PR campaign, there is still some paperwork left for you to do. A PR campaign can only officially end when the media coverage reports are completed, the final file has been compiled and handed over to the happy client.
Similarly, ”That's a wrap!" does not mean that the work ends there. There is still post-production. Besides compiling all the paperwork which includes the metadata form and calculating the overall budget, the filmmaking process can only officially come to an end after all the footage is pieced together with audios and transitions to form the video.
See, they aren't that different after all right? At the end of the day, it really doesn't matter which field you're in. They all have similar processes. Of course, generally having a eye for detail will be useful as something as minor as formatting can affect the entire look and feel of a video or document. Possessing time management skills will also help in ensuring that all the deliverables can be met on time.
All in all, I am having the time of my life here in Suppagood while learning tremendously despite coming from a completely different background. So, when you're considering what to do upon graduating, there's really no harm in going out of your comfort zone and try a completely different field (and maybe give the world of PR a shot)!