Image credit: gettingsmart.com

Image credit: gettingsmart.com

My whole working life, I have always been on the “easier” end of the spectrum –– the publishing side. As a former member of the media, I have now come to realise that we had it pretty easy in comparison. Liaising with PR personnels, I overlooked the fact that they are all so driven and worked really hard to communicate, even when we made it a little difficult. Now that I’ve finally joined “the other side”, I am slowly discovering the many things to love about working in a PR agency, and believe me, there are plenty.

You get to work with all sorts of interesting people – From CEOs of a tech corporation to an editor from a major publishing title, working in public relations will open the doors for you to meet talented people from different walks of life. Plus you (sometimes) get to connect the dots, introduce a client to another client or brand and voila! You were the one who made that collaboration happen!

It’s versatile – Whether you’re good at strategy, writing or pitching – there is something for everyone in Public Relations because it’s not a one-trick pony. In this industry, you are given vast opportunities to shine through your strongest suit or work on your weakest trait.

You’re constantly learning – Like most industries, Public Relations is ever-changing and hardly ever sits still. So, in order to stay connected with the times, you have to constantly educate yourself with the latest solutions, learn about new platforms or how to do better than your last pitch. The room to improve yourself in public relations is never-ending.

It’s fun – According to CareerCast, one of the most stressful jobs in the world is working for a PR agency. The stress-levels during campaigns can reach an all-time high, but most public relations agencies are fun to work at and if it isn’t, you should probably make the switch. In public relations you get to build relationships with people that are not only potential clients or existing ones, but your colleagues too. Through events, workshops and company outings, there are plenty of fun times to be had.

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What you do matters – At the end of the day you need to value what you do, and with public relations it’s more than just about ROI, it’s about helping get new concepts and ideas out there in a way that makes sense to the rest of the world. The words you choose can indeed make a difference - it could change a mindset or change a behaviour as you’ve been able to communicate something effectively.. The way you story tell or how you execute a campaign can truly make a difference for brands that you’re representing in a positive manner.

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