On 12 December 2015, Uber, the mobile app which connects drivers to riders in 160+ cities around the world, orchestrated yet another one of their special “On Demand” events, which got the whole of KL buzzing. They teamed up with German automobile manufacturer, Volkswagen as well as more than 50 local Malaysian celebrities to bring Uber riders a very special experience, all for a good cause across 31 different charities.
For one day, and one day only, popular local celebrities generously volunteered to drive on the Uber platform to give riders a truly Uber experience while giving back to an array of good causes. The total donation collected by each of these celebrity drivers was matched by both Uber and Volkswagen and donated to a charity of their choice.
The celebrities involved in this ‘Uber Volkswagen Charity Drive With The Stars’ initiative include Sazzy Falak, Ean Nasrun & Jinnyboy, Afdlin Shauki, Joyce Wong, Yasmin Hani, Lisa Surihani, Dynas Mokhtar, Sheena Liam, Reshmonu, Phat Fabes, JJ - Red FM, Moots Shuvit, Sarah Lian and many, many more.
Uber wanted this event to be under wraps until the day of the event, and we had 24 hours to do a PR blast to media. In spite of the quick turnaround time, this story was picked up by 24 different media titles, 18 of which included local dallies and lifestyle publications and 6 automotive portals.
Below are just some of the clippings from the fun event:
In terms of post event coverage, it was covered by 18 media titles, which also consist of dallies, lifestyle and automotive related media.