In January 2015, we undertook a project to write and disseminate a press release and arrange for exclusive interviews for Sports Bandits, Kuala Lumpur's first and most awesome social sports league.
Sports Bandits is a new organisation formed with the goal of getting young busy professionals active and social by providing accessibility to an enjoyable co-ed sports experience within a fun social community. Sports Bandits organises team sports such as volleyball, dodgeball, basketball, badminton, ultimate frisbee, capture the flag and bubble futsal.
Headed by CEO, Rezhan Majid, the media was very interested for an exclusive interview due to a number of reasons:
- The idea of a 'social sports league' is brand new to Kuala Lumpur, hence it is fun and exciting
- This is an entrepreneurial start up, which was born out of the passion of 3 friends who loved to play sports and wanted to bring something unique and cool to Kuala Lumpur
- This is something good for the community and very relevant to most general-lifestyle related media
We managed to get the Sports Bandits featured in several relevant media, which included The Edge, The News Straits Times, Shape Magazine, FHM, Expatriate Lifestyle, BFM, and Capital FM, just to name a few.
In terms of feedback, it was interesting to observe that the Sports Bandits received the most traffic to their website after the article was published in Timeout KL's online portal. This made sense as Timeout KL is a popular portal which young adults living in Kuala Lumpur would visit to find something to do in the city during their spare time.
Other impact from this media campaign included them being approached by several corporate organizations for inquiries on team building activities and also approached by other parties with regards to franchising opportunities.
Overall, the client was happy and the media coverage has undoubtedly given the brand credibility among the current members, outside peers, and in the market.