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Going Car-less is now attractive for KLites

After serving nearly three millions users in South Korea and building a fleet of 9000 cars over the past five years, SOCAR makes its way to Malaysia as their first overseas expansion market. Complementing the modern Malaysian lifestyle, the application will make car-sharing convenient for everyone by allowing members to book and unlock cars on its platform with just a few taps

"We are very excited to be launching SOCAR at a time where we see multi-flex transportation is becoming a reality in Malaysia. We believe that SOCAR can help finally close the existing gap by giving members the choice to go carless and still enjoy driving to lunch and back with friends", - Leon Foong, CEO of SOCAR Malaysia

The Suppa Touch

  • PR Strategy
  • Event Conceptualisation and Coordination
  • Media Training
  • Media Relations
  • Media Monitoring
  • Targeted Interviews
  • Press Release Creation

THE IMPACT

  • Event attendance of 40 media persons.
  • 62 pieces of media coverage across online, broadcast and print titles.
  • Media coverage: more than RM 1,050,000 in PR Value.